Many people believe that both social media marketing and social media optimization are the same thing, which is totally wrong. Social media marketing is a process of spreading your brand name or business name through the social media websites such as Youtube, Facebook, Twitter, etc. For example, posting your company’s video ad on Youtube and Facebook is a kind of social media marketing. On the other hand, social media optimization is the process of adding some important elements of your company/business website so that it spread across the social media platforms. Now let’s look into some of the examples and tips for social media optimization.
Increasing backlinks of your website is an important and effective social marketing strategy. If your website is linked by various popular and authority sites, then it will yield in better social media optimization results. You can increase your website’s backlinks through various processes such as press releases, blog posting, keyword articles, white papers, RSS feeds, etc. Boosting the backlinks should be the first and foremost process in your social media optimization strategy.
Your website should be easily tagged and bookmarked by the visitors. For example, you can add social media buttons of Del.icio.us, Digg and Technorati in your website. If the visitors like your website content, then they will quickly tag your website or webpage using the social media buttons, which result in traffic from other people using the social media websites. Therefore, it is better to design a website so that it visitors/readers could bookmark or tag your website easily and quickly.
Always make sure to post informative and interesting contents on your website. The content can text, videos, audio, etc. Having such contents would help visitors and other internet users to share your link with other people through the social media platforms.