Nowadays, almost all reputable businesses employ a social media manager to look after their online marketing campaigns. Some business owners may try to do the online social media marketing on their own, which could not be fruitful. The job of social media manager is not just updating the status or attracting more likes or followers, but more than that. An efficient social media manager should be able to achieve the desired result of the social media marketing. These days, there are many social media managers, but not all are equally good. As a business owner, you need to ensure that you hire a good social media manager, who can bring the desired results for your business. Now, let us look into some tips for finding the best manager for your social media marketing campaigns.
Before hiring a social media manager, you should check his previous portfolio, projects or the employers he has worked with. By looking into this data, it would helpful to you know whether the prospective person really has the experience of working on this platform. In addition to looking into his list of clients/projects, you should also check his success rate. A good social media manager should be able to work on the social media websites and different platforms. So before hiring, ask about his knowledge and proficiency in various social media platforms.
Another important trait of the social media manager is competition analysis. Developing an online marketing campaign by analyzing the competitor business is an important aspect of achieving success. An efficient social media manager should be able to analyze the social media marketing campaign for his client/employer to formulate a new strategy.
Unpredictable crisis can happen to your social media campaign, and a good social media manager should be able to handle it efficiently. So, ask the prospective social media manager to define crisis, and tell his instances, where he has efficiently handled the crisis. Every social media campaign has a budget, and your social media manager should be able to deliver and manage a good campaign under your budget. So, you need check whether the future employee would be able to launch a campaign, according to the budget.
Many people believe that both social media marketing and social media optimization are the same thing, which is totally wrong. Social media marketing is a process of spreading your brand name or business name through the social media websites such as Youtube, Facebook, Twitter, etc. For example, posting your company’s video ad on Youtube and Facebook is a kind of social media marketing. On the other hand, social media optimization is the process of adding some important elements of your company/business website so that it spread across the social media platforms. Now let’s look into some of the examples and tips for social media optimization.
Increasing backlinks of your website is an important and effective social marketing strategy. If your website is linked by various popular and authority sites, then it will yield in better social media optimization results. You can increase your website’s backlinks through various processes such as press releases, blog posting, keyword articles, white papers, RSS feeds, etc. Boosting the backlinks should be the first and foremost process in your social media optimization strategy.
Your website should be easily tagged and bookmarked by the visitors. For example, you can add social media buttons of Del.icio.us, Digg and Technorati in your website. If the visitors like your website content, then they will quickly tag your website or webpage using the social media buttons, which result in traffic from other people using the social media websites. Therefore, it is better to design a website so that it visitors/readers could bookmark or tag your website easily and quickly.
Always make sure to post informative and interesting contents on your website. The content can text, videos, audio, etc. Having such contents would help visitors and other internet users to share your link with other people through the social media platforms.